HomeCo.: The Genius Indigenous Touch
Customer Experience
PROBLEM
HomeCo. looked to transform the new playpark area at HomeCo. Jindalee into the Yagara Djarra Learning Ground to enhance customer experiences by offering entertainment, educational, and culturally enriching activities. This initiative aimed to integrate Indigenous language and local wildlife into the design to promote cultural appreciation among visitors, fostering a deeper connection to the region’s heritage while providing families with a distinctive and memorable destination.
SOLUTION
The project integrated Indigenous language and local wildlife into playpark designs created by First Nation designers at Blaklash, including signage, structures, and educational displays. Educational programs at the Yagara Djarra Learning Ground engaged children with Indigenous culture, language, and wildlife. Community involvement and feedback ensured authenticity, while sustainability measures were implemented for long-term maintenance, including regular inspections and quality standards.
RESULT
Fun, engaging Playpark experience yielding:
- Increased customer base.
- Positive community impact.
- Building brand love through brand differentiation.
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