TOGA: Perfecting Parking Plans

Strategy | Intelligence

PROBLEM

The Toga Group faced the challenge of implementing a new parking system at their mixed-use Bondi Beach site, which includes apartments, a shopping centre, and a hotel. They sought a solution that would be cost-effective, drive incremental revenue, and improve the experience for tenants and customers. To address these needs, they engaged Disrupt to identify options that balance financial viability with enhanced user satisfaction across all types of users.

SOLUTION

We created a detailed report accounting for the user journeys & analysis of space utilisation, turnover, and revenue leakage including:

  • Site and CX analysis
  • Feasibility and Cost/Benefit Analysis of each solution
  • Ticketed LPR Hybrid Solution
  • Future solutions – to respond to shifting marketing dynamics and customer preferences.

RESULT

Roadmap for implementation of new parking system ensuring:

  • Enhanced customer experience with seamless entry and exit
  • Low maintenance costs with less machine wear and tear
  • Reduced labour costs (clearing and loading tickets, dealing with intercom)

MORE PROJECTS